ALWAYS + Tampax.

As a key designer on P&G's FemCare team, I translated the revolutionary ethos of LikeAGirl and The Puberty Project into tangible retail experiences. My work bridged brand strategy with consumer touchpoints through:

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• Universal Design Systems: Created scalable toolkits enabling retailers
  to implement cohesive,stigma-breaking displays

• Shelf-Stopping Visuals: Developed bold print/digital layouts that increased
  brand recognition by 22% YOY

• Barrier-Reducing Design: Engineered instructional formats to guide shoppers
  from hesitation to confidence

 

By applying the campaigns' empowerment messaging to in-store environments, our designs turned
sensitive product categories into spaces of education and pride—proving that great design doesn't just
serve brands, it transforms cultural conversations.