BET+ College Hill Celebrity Edition:
Seasons 1 & 2.

Revitalized and reimagined with a star-studded flair, the iconic series College Hill returns to BET!

Our strategic approach for the reintroduction of this iconic franchise blended nostalgia with a modern, culturally relevant twist; tapping into the growing trend of celebrities pursuing higher education after achieving fame, showcasing college life through the unique lens of celebrity experiences. ​Set within the vibrant and culturally rich environment of Historically Black Colleges and Universities (HBCUs), we aimed to celebrate their distinctive academic and social traditions.​

 

The College Hill: Celebrity Edition campaign achieved BET’s 2023 unscripted premiere record—2.3M social engagements proved audiences craved seeing celebrities as students, not just personalities. Our #AllNighters challenge alone drove 18K UGC submissions, cementing the series as both entertainment and education celebration.