VH1 Basketball Wives: Los Angeles.

The legacy series that showed the world what it’s like both on the court and beyond the locker room returns for its eleventh season, and this group of fan-favorite OGs and dynamic newcomers all find themselves in a season of great change.

 

We targeted audiences engaged with similar BBW content and talent, amplifying reach beyond organic efforts. Leveraging social clips from the current season, we fueled buzz and curiosity for the premiere.

A strategic promo spot split ensured effective messaging for the return of OG and the launch of Basketball Wives: Orlando's new season.

 

The "Legacy & New Beginnings" approach drove an 18% premiere surge and 30-50% cast social growth by balancing raw authenticity with elevated storytelling. More than capturing drama, we redefined reality TV as modern mythology—where every moment celebrated Black women's reinvention.